“Borneo’s forest-to-plantation ratio has plummeted in recent decades. Satellite data show that the island’s forest cover dwindled from 76 percent to a mere 28 percent between 1973 and 2010. Deforestation has only accelerated since then, especially in 2015, when fires smoldered across 1.3 million hectares of peatland for months on end. From an ape’s point of view, the plantation vista presents an uninhabitable hellscape. From an industry standpoint, it is a prospect of burgeoning revenue. Half of the vegetable oil consumed around the world comes from oil palms. According to data from USDA and the World Bank, the global market for palm oil and palm kernels is around $47 billion. But can the industry maintain that profitability if consumers come to associate palm oil with the rape of the jungle and the imminent extinction of its iconic orangutans?”